Web Design & Brand

Web Design & Brand

Web Design & Brand

Ricalsso

Ricalsso

Ricalsso

Ricalsso

Ricalsso

Year

Year

Year

Year

Year

2026

2026

2026

2026

2026

Client

Client

Client

Client

Client

Ricalsso

Ricalsso

Ricalsso

Ricalsso

Ricalsso

Deliverables

Deliverables

Deliverables

Deliverables

Deliverables

Website, Branding, Booking

Website, Branding, Booking

Website, Branding, Booking

Website, Branding, Booking

Website, Branding, Booking

Link

Link

Link

Link

Link

Live

Live

Live

Live

Live

Client

Client

Client

Client

Client

Ricalsso is a high-end barbershop in Brossard, Quebec, built around precision craftsmanship and a calm, considered in-person experience. They came to Jublr for a website that finally matched the quality of the work happening inside the shop, something that felt less like a booking utility and more like a natural extension of the brand itself.

Ricalsso is a high-end barbershop in Brossard, Quebec, built around precision craftsmanship and a calm, considered in-person experience. They came to Jublr for a website that finally matched the quality of the work happening inside the shop, something that felt less like a booking utility and more like a natural extension of the brand itself.

Ricalsso is a high-end barbershop in Brossard, Quebec, built around precision craftsmanship and a calm, considered in-person experience. They came to Jublr for a website that finally matched the quality of the work happening inside the shop, something that felt less like a booking utility and more like a natural extension of the brand itself.

Ricalsso is a high-end barbershop in Brossard, Quebec, built around precision craftsmanship and a calm, considered in-person experience. They came to Jublr for a website that finally matched the quality of the work happening inside the shop, something that felt less like a booking utility and more like a natural extension of the brand itself.

Challenges

Challenges

Challenges

Challenges

Challenges

For years, Ricalsso filled its chairs almost entirely through phone calls and walk-ins. It worked, but it capped their growth and put all the pressure on the front desk. Their existing website did nothing to help it felt templated, generic, and completely disconnected from the premium experience their clients knew in person.

  • No real reason to book online. The old site gave visitors no incentive or easy path to reserve a time, so nearly everyone defaulted to calling or simply showing up.

  • A brand that didn't come through. The atmosphere, restraint, and craft that define Ricalsso in person were nowhere to be found on screen, making it hard to earn trust with first-time visitors.

  • Missed appointments and wasted time. Manual, call-based booking meant frequent no-shows and hours spent managing the calendar instead of focusing on clients.

For years, Ricalsso filled its chairs almost entirely through phone calls and walk-ins. It worked, but it capped their growth and put all the pressure on the front desk. Their existing website did nothing to help it felt templated, generic, and completely disconnected from the premium experience their clients knew in person.

  • No real reason to book online. The old site gave visitors no incentive or easy path to reserve a time, so nearly everyone defaulted to calling or simply showing up.

  • A brand that didn't come through. The atmosphere, restraint, and craft that define Ricalsso in person were nowhere to be found on screen, making it hard to earn trust with first-time visitors.

  • Missed appointments and wasted time. Manual, call-based booking meant frequent no-shows and hours spent managing the calendar instead of focusing on clients.

For years, Ricalsso filled its chairs almost entirely through phone calls and walk-ins. It worked, but it capped their growth and put all the pressure on the front desk. Their existing website did nothing to help it felt templated, generic, and completely disconnected from the premium experience their clients knew in person.

  • No real reason to book online. The old site gave visitors no incentive or easy path to reserve a time, so nearly everyone defaulted to calling or simply showing up.

  • A brand that didn't come through. The atmosphere, restraint, and craft that define Ricalsso in person were nowhere to be found on screen, making it hard to earn trust with first-time visitors.

  • Missed appointments and wasted time. Manual, call-based booking meant frequent no-shows and hours spent managing the calendar instead of focusing on clients.

For years, Ricalsso filled its chairs almost entirely through phone calls and walk-ins. It worked, but it capped their growth and put all the pressure on the front desk. Their existing website did nothing to help it felt templated, generic, and completely disconnected from the premium experience their clients knew in person.

  • No real reason to book online. The old site gave visitors no incentive or easy path to reserve a time, so nearly everyone defaulted to calling or simply showing up.

  • A brand that didn't come through. The atmosphere, restraint, and craft that define Ricalsso in person were nowhere to be found on screen, making it hard to earn trust with first-time visitors.

  • Missed appointments and wasted time. Manual, call-based booking meant frequent no-shows and hours spent managing the calendar instead of focusing on clients.

Conclusion

Conclusion

Conclusion

Conclusion

Conclusion

We designed a dark, cinematic website built around restraint, atmosphere, and motion an experience meant to make someone feel the calm of the shop before they ever walk in. Every decision served two goals: convey genuine luxury, and make booking effortless.

  • Booking as the hero. We placed a frictionless reservation flow at the centre of the experience, so a first-time visitor is never more than a tap away from securing a chair.

  • A considered visual language. Typography, spacing, imagery, and pacing were carefully calibrated to feel premium and tranquil, mirroring the in-shop experience and building instant credibility.

  • Motion with intent. Subtle, purposeful animation guides attention and adds a sense of quality, without ever getting in the way of the goal of a booked appointment.

We designed a dark, cinematic website built around restraint, atmosphere, and motion an experience meant to make someone feel the calm of the shop before they ever walk in. Every decision served two goals: convey genuine luxury, and make booking effortless.

  • Booking as the hero. We placed a frictionless reservation flow at the centre of the experience, so a first-time visitor is never more than a tap away from securing a chair.

  • A considered visual language. Typography, spacing, imagery, and pacing were carefully calibrated to feel premium and tranquil, mirroring the in-shop experience and building instant credibility.

  • Motion with intent. Subtle, purposeful animation guides attention and adds a sense of quality, without ever getting in the way of the goal of a booked appointment.

We designed a dark, cinematic website built around restraint, atmosphere, and motion an experience meant to make someone feel the calm of the shop before they ever walk in. Every decision served two goals: convey genuine luxury, and make booking effortless.

  • Booking as the hero. We placed a frictionless reservation flow at the centre of the experience, so a first-time visitor is never more than a tap away from securing a chair.

  • A considered visual language. Typography, spacing, imagery, and pacing were carefully calibrated to feel premium and tranquil, mirroring the in-shop experience and building instant credibility.

  • Motion with intent. Subtle, purposeful animation guides attention and adds a sense of quality, without ever getting in the way of the goal of a booked appointment.

We designed a dark, cinematic website built around restraint, atmosphere, and motion an experience meant to make someone feel the calm of the shop before they ever walk in. Every decision served two goals: convey genuine luxury, and make booking effortless.

  • Booking as the hero. We placed a frictionless reservation flow at the centre of the experience, so a first-time visitor is never more than a tap away from securing a chair.

  • A considered visual language. Typography, spacing, imagery, and pacing were carefully calibrated to feel premium and tranquil, mirroring the in-shop experience and building instant credibility.

  • Motion with intent. Subtle, purposeful animation guides attention and adds a sense of quality, without ever getting in the way of the goal of a booked appointment.

Result & Accomplishment

Result & Accomplishment

Result & Accomplishment

Result & Accomplishment

Result & Accomplishment

The new site didn't just look better, it changed how the business runs. Within weeks of launch, clients were booking online before they thought to call, and the front desk was freed up to focus on the experience instead of the calendar.

  • +180% online bookings: the majority of reservations now happen directly through the site.

  • 2.4x average time on site: visitors stay, explore, and connect with the brand before arriving.

  • -35% no-show rate: a clearer, more committed booking flow meant fewer empty chairs.

"Our website finally feels like walking into the shop. Clients book before they even call now." — Bernat, Owner, Ricalsso

The new site didn't just look better, it changed how the business runs. Within weeks of launch, clients were booking online before they thought to call, and the front desk was freed up to focus on the experience instead of the calendar.

  • +180% online bookings: the majority of reservations now happen directly through the site.

  • 2.4x average time on site: visitors stay, explore, and connect with the brand before arriving.

  • -35% no-show rate: a clearer, more committed booking flow meant fewer empty chairs.

"Our website finally feels like walking into the shop. Clients book before they even call now." — Bernat, Owner, Ricalsso

The new site didn't just look better, it changed how the business runs. Within weeks of launch, clients were booking online before they thought to call, and the front desk was freed up to focus on the experience instead of the calendar.

  • +180% online bookings: the majority of reservations now happen directly through the site.

  • 2.4x average time on site: visitors stay, explore, and connect with the brand before arriving.

  • -35% no-show rate: a clearer, more committed booking flow meant fewer empty chairs.

"Our website finally feels like walking into the shop. Clients book before they even call now." — Bernat, Owner, Ricalsso

The new site didn't just look better, it changed how the business runs. Within weeks of launch, clients were booking online before they thought to call, and the front desk was freed up to focus on the experience instead of the calendar.

  • +180% online bookings: the majority of reservations now happen directly through the site.

  • 2.4x average time on site: visitors stay, explore, and connect with the brand before arriving.

  • -35% no-show rate: a clearer, more committed booking flow meant fewer empty chairs.

"Our website finally feels like walking into the shop. Clients book before they even call now." — Bernat, Owner, Ricalsso